Grafana Labs GTM
Modernization Report
How Not Your Average BDR can help modernize your tech stack and become an AI driven GTM team.
01 · Who we are
AI native, without starting from scratch.
NotYourAverageBDR.com helps companies become AI native without starting from scratch. We take your existing stack and build GTM Systems that connect Sales, Marketing, and RevOps into one AI driven engine.
Most revenue teams spend 80% of their time on admin and 20% in front of customers. We flip that. Our systems automate the busywork so your team spends 80% of their time in front of customers, driving pipeline and revenue without the resource allocation.
02 · How we are different
We have been in the arena.
Built for any GTM use case
We have stood up an AI go to market function at a Series F unicorn supporting 70 GTM professionals, and for founder led sales teams finding PMF. Different needs, same disciplined approach.
No black box. We teach you.
A good engagement for us does not last over a year, because clients become self sufficient. You own the workflows, the architecture, and the playbook.
03 · Why we should talk now
Your Staff GTM Engineer (AI & Automation) opening tells us everything.
Grafana Labs is making a major push to eliminate manual workflows across RevOps and scale AI agents across the GTM stack. That is exactly the operating model we build.
Eliminate manual RevOps work
Replace handoffs with orchestrated agents so the team ships outcomes, not tickets.
Scale AI agents for customer engagement
Move from chatbots and one off experiments to durable agents your reps actually trust.
Operationalize LLM frameworks across the stack
A standardized AI layer across Marketing and RevOps, with measurable business outcomes.
KPI we can move
Manual workflow hours per RevOps headcount, per week.
Our customers who also focus on eliminating manual RevOps workflows say they reclaim 12 to 18 hours per RevOps rep, per week after partnering with us, with lead routing, enrichment, and pipeline hygiene moving from human queues to agent owned workflows inside 60 days.
04 · How we can help
Mapped to the stack we found in your job posts.
Clay
Per your Sr Software Engineer job post, it looks like you all use Clay. We are closely aligned to the team there and have been power users for 2+ years. The learning curve for Clay is steep, and most teams get only 30% of the value out of it because of scaling, complexity, and pricing fears.
We are certified Clay experts and have supported teams of 80 with automated workflows. Great news for you: no vendor lock in. We build workflows in your workspace that you will own.
AI Tooling · Anthropic Claude, OpenAI, Cursor
Most GTM AI is happening in pockets with minimal standardization and a lot of distraction. Most teams do not have a sound system in place to make sure fewer resources are spent on dead end experiments.
We work with you to plug in the right systems and build the corresponding skills and agents for whatever use case you want. The goal is an agentic state of the world, not just chat bots and experiments. Less time wasted, more optimized processes.
CRM · Salesforce
We saw on your Contracts and Legal Systems Operations Manager job post that you use Salesforce.
We enable your CRM to actually be the single source of truth through automated enrichment, and use it as the source to run automation through. Less admin work, more selling, better execution visibility.
Call Recording · Clari
Per your Sr Strategy & Planning Analyst job posting, it looks like Grafana is using Clari. Most clients get great insights and actionable takeaways but rely on reps to action them.
We use that information to take action: qualify MEDDICC, push to CRM fields, automated email follow up, deal risk scoring. You name it.
SEP · Outreach
We also noticed on your Sr Strategy & Planning Analyst job post that you use Outreach. A lot of teams using Outreach run into deliverability issues, manual workflows, and stale static sequences.
We deliver AI personalized sequencing so reps can focus on what they are best at: cold calling, discovery calls, in person events.
Common Room
We saw you all are using Common Room. We have rolled it out to a global team and administered across 80 reps. The partnership has gone as far as speaking at their SKO.
We have implemented Common Room for a team of 60 and there are a few shortcuts that go a very long way.
Data Tooling · ZoomInfo, Lusha, Clearbit
We saw on your Sr GTM Systems Administrator post that you use ZoomInfo, Lusha, and Clearbit. Incredible tools, rich in insight. Linking them to other systems can be a struggle, and maximizing usage for reps is hard.
We create an orchestration system that automates in the back end, depending on your use case.
Automation · Workato, Zapier, n8n
Super powerful, but typically not widely adopted by the GTM team.
We are power users and have used these to automate everything from 10k record agentic research to automated meeting prep emails. We take the guess work out of the infinite use cases.
05 · What to expect
Under 30 days to results.
- 01Discovery
Initial 30 minute investment to understand Grafana Labs requirements.
- 02GTM Architecture
A proposed GTM architecture diagram based on your needs and infrastructure.
- 03Execution
Once you give the go ahead, full swing execution to build.
Let us build your AI driven GTM engine.
30 minutes to walk you through what an AI native GTM org looks like at Grafana Labs.